Fi-Dining The More Sterile and The More Uninviting, The Better

verde San FranciscoFor over two years I have been walking by this place on Pine & Front and I never even thought of eating there, because it looked like Mixt Greens – just as cold, unappealing, uninviting and granola-like.

Yesterday, I tried Verde for the first time. To my great surprise, I found out that it’s a Mexican joint. Who would have thought?  Between the glass exterior, minimalistic interior, lack of any traditional Mexican / Spanish warm colors, it looked as blah as their neighbor across the street  – Plant Cafe.

Verde pine street San Francisco

I ordered a lemon chicken burrito, which was quite good. It was “white washed” but in a good way because it tasted cleaner  and lacked your typical authentic grease. Pardon me for my unexpected foodie episode.

What a shame it is, however, that even a Mexican restaurant is forced to compete with the neighboring “white” establishments by conforming to the same bland look that makes you want to run as soon as you get your order and eat it anywhere but there. I really hope that the few ethnic restaurants that remain true to their look and feel in SF won’t succumb to the powerful market forces and will not replace their paintings, rugs and wooden chairs/tables and won’t look like an Apple store… or Chiaroscuro.

chiaroscuro restaurant San Francisco



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