Adding Insult to Injury in FiDi

san francisco beta doucheA recent suggestion to rename the financial district to cloud corridor is a pure organic food for my hate. As someone who can’t even say the words “fidi” and “cloud” without an extremely cynical smirk on his face, I really hope that this beyond-lame term doesn’t catch, as I still harbor a little bit of hope that there is more to San Francisco than mobile apps, online advertising, and social media.

At the very least, we should consider a few alternate names for FiDi, such as “Douche/Poser Central” or “Nerd-Beta Hub.”


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