I had a friend who used this very convincing comeback every time someone would say that a particular restaurant was very good since it was always so busy and popular. He would say: “Well, so is McDonald’s.” Indeed, just because a certain restaurant requires reservatinos 2 weeks in advance, or has a line outside its door every morning, or because it has been around for 100 years or more doesn’t mean that its food is flavorful or that its atmosphere is either warm or romantic. In fact, the opposite is true. A number of very popular hotels, restaurants and even pizzerias live off their past reputation when in fact today they don’t have anything special or anything that great to offer.However, like in many other aspects of San Francisco’s scene, herd mentality comes to the rescue of those overrated restaurants. The “if it’s busy, it must be good” logic still keeps a number of dining venues in San Franicsco alive, that otherwise would have been long gone. Every time a tourist asks me for directions to one of those well established restaurants that serve bad food, I am tempted to try to talk those people out of going there, but I haven’t dared to do that yet, due to fear of having bad karma.
Many people are still willing to stand in line or even simply wait outside certain restaurants that are hardly worth going to at al ( not sure which one is more humiliating) in the city that is notorious for having so many options when it comes dining. Why? Well, we know for sure that no matter where they go, they are not going to see or be seen by celebrities. This leaves only one other reason – they have nothing better to do with their time?